That’s what makes this type of quiz so effective.
Quizzes generally fall under two types, which we’ll go over now. Once you have the title of your quiz all figured out, it’s time to think of the kind of quiz that you want to make. It was a never a better time to bank on personality quizzes. This particular title resonates with more people because of the use of larger names, so if you’re trying to attract a broader audience, this one works just fine.įor example, almost 77% of quizzes of Playbuzz quizzes that are shared 1m times or more are personality quizzes.
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Today, we’ll be showing you how to create your own quiz for your marketing strategy, along with some of the best practices to make the most out of it.Īfter this step-by-step guide, even you might consider implementing quizzes as an interactive piece of content in your marketing. Here at Interact, we’ve helped over 10,000 brands create over 25,000 quizzes, so saying we have a pretty good understanding of quizzes is an understatement. I’m sure that was enough to pique your interest, but why take my word for it?
By the numbers, Buzzfeed’s viral quizzes have helped it to drive a massive traffic over the years. BuzzFeed leads the pack by creating super shareable quizzes. I am sure you’ve seen how your facebook feed is loaded with random quiz results shared by people. Underneath, these quizzes, when applied to a marketing strategy, can increase brand awareness, generate leads and drive revenue. Social media quizzes in general, have the innate ability to attract audiences and engage them in an entertaining level, and that’s just scratching the surface. You’ve probably even interacted with this piece of content but never considered using it from a marketing perspective, I mean, it is one of the most underrated types of content out there after all. The kind of content we’re looking to utilize in our marketing strategy is something you may have come across at least once in your lifetime. Unless you’ve been living under a rock, you should be relatively familiar with what circulates on social media networks. So for time’s sake, what you want to know is what kind of content has been known to perform consistently well that you can implement into your marketing?
It’s hard differentiating the effectiveness of one piece of content from another, and with our busy schedules, we don’t have the time to implement each and everyone type of content into our marketing strategy. These became some of the top content marketing goals for the year, and 32.3% of marketers already have a content marketing strategy in place. This post will walk you through the various steps required to design interactive quizzes that will drive traffic and boost sales on your blog.Īs marketers, we employ various types of content with an aim to improve customer relationships/loyalties, boost engagement and raise brand awareness. If you’re wondering how to make your own quizzes, today’s post is all about it. Sites like Buzzfeed are already cashing by making fun and interactive quizzes that get tons of social media shares.
Quizzes are a great way to boost user engagement on your website.